Target Audience
The target audience includes, but is not limited to: other students in the school and faculty interested in the work of other students, tech enthusiasts, art enthusiasts, and industry professionals interested in seeing new and upcoming designers. The design is meant to direct the audience in a way so that they can more easily understand and digest the content given to them.
The Message
The message is to encourage students to be proud of the work they've accomplished over their time in school, and to encourage others to take notice of this work. The design supports this message by pointing them towards pages and places where they can learn about and follow up on their work.
The Goal
The goal of the site is to inform students, faculty, and others that the showcase will take place on the 2nd of May, 2024.
What are the Calls to Action
The calls to action include: The Programs and Contact links in the nav, links changing color when hovering over them, and Learn More pages under the additional information on Program pages. The design supports the CTA's by directing the user towards these transitions and animations in the content, encouraging them to seek out what else exists on the website.
Summary
Layout: I wanted the layout to be largely minimalistic, giving the user a clear path towards informing them of the event and what they are learning about and looking for. Often times too many things are happening on screen on a site, and this one has enough animation to be interesting but does not take away from the content.
Colors: Besides being one of my favorite colors, blue is a great choice for a website revolving around a digital showcase. Blue gives this feeling of calmness, as well as reliability and productivity. These are all qualities that one would want to find in a worker, as these students enter into the working world.
Typography: I chose Red Hat Display for my font, because I wanted something that, like the layout of my site, was minimalistic, not flashy, and gets the job done. It's a very legible font that is spaced tightly and is easy to read in both small and large sizes.